Glossary of the marketing dictionary. Terms that begin with the letter -Yy-
Young Marrieds
An early stage in the family life cycle; the "young marrieds" group is often targeted by marketers as it is financially well-off and keen to spend, especially on durables. See Family Life Cycle.
Yuppie
Commonly used term to describe a lifestyle-based market segment consisting of "young, urban professionals". See Psychographic Segmentation.
